Network Better is a business networking organization helping its members to find connections, rather than "cold-calling" on prospects.

How to Promote Your Site Online and Offline

Offline Marketing Tips
How do you market your website offline? There are numerous ways to do this. What are the best ways to spread the word about your website? Where do you put your URL so that everyone knows that you have a website? Here are a few projects to get you started.

• Letterhead - Every correspondence should have your web address on it.
• Business cards - All business cards need to show your website.
• E-mail signatures - Put your website at the bottom of your e-mails when you sign them and send it out.
• Uniforms - Yes, even uniforms should have your website on them.
• Promotional items - This is a great place to put your website, not only does it remind your customers but their customers and friends and family see it to.
• Press releases - Anyone who reads the press release will see your website.
• Yellow Pages - This lets someone looking for you see that you have a website.
• Company vehicles - Free mobile advertising to anywhere you go.
• Catalog - Make sure that you have it on your catalogs so that your customers can go to your website and order from there. Also make sure that when a customer orders from you that you send a catalog with their order.

The more places that you have your URL the more people will see it and know that you have a website. The more people that know about your website, the more that they will remember and tell a friend that might be in need of your services.

Online Marketing Tips
How do you market your website online? There are several ways to do this. What are the best ways to improve getting the word out about your website? Where do you turn to so that everyone knows that you have a website? Here are a few ways to get you started.

• Search Engine Optimization Program - This will ensure that your website is found on the first page of the search engines so that everyone will be able to find you.
• Search Engine Pay Per Click - With pay per click you pay each time someone clicks on you link. The advantage to this is that you are always on the first page.
• Sweepstakes - Offer a prize that will prize at the end of the sweepstake time period.
• E-Newsletters - Offer e-newsletters to all your customers and potential customers. The newsletter should have information and tips that will be beneficial to those reading it.
• Free Content To Other Sites - If you offer a white paper or other content to another website then anyone who reads and clicks on it will see your website.
• E-mail Promotion - Offer a sign up for discounts or specials through the e-mail.
• Link Exchange - Exchange as many links with other website as you can. This will also increase your ranking on the search engines.
• Web Affiliates - Hundreds of sites that all link their traffic to yours — and get visitors from sites with related content.
• Online Discussion Groups and Chats - Get active in online discussion groups and chats and always include your URL in your signature.
• Include A Catalog - Include a catalog with all orders to get them coming back for more.
• An "E-mail This Page" - Incourage your visitors to spread the word for you with viral marketing techniques by including an "e-mail this page" on every page of your site.
• Online Survey - Try creating an online survey to get everyones crucial opinions on how well your site is selling to them.
• Create Your Own Ads - Creatively use the ads confines to get viewers to click on your ad, not away from it.
• Online Classified Advertising - Creatively use the ad confines to get viewers to click on your ad, not away from it.

What are the best ones to do and what are not? This depends on your business and what your target market is.