Network Better is a business networking organization helping its members to find connections, rather than "cold-calling" on prospects.

Five ways to make the Net Work Better for you

1. Open With A Benefit-Rich Headline.
2. State A Prospect-Centered Proposition.
3. Offer Multiple Benefits.
4. Ask For Response NOW.
5. Keep following up to build relationships and credibility.

Opening with a benefit-rich headline is the first of these steps. Who is the market you want to target? What is the biggest benefit that your business offers? How can you incorporate this into a benefit-rich headline? When is the right time to target your market? Where are the best lines of communication to reach my client?

Move to stating your prospect-centered proposition. To make any marketing tool work for you, you have to consider your clients. Who are your clients? What do they want? Where are they going to learn about what you offer? When are they going to look for you? How are they going to find you?

Next, offer multiple benefits. Why should a client buy from you? Tell your customers why it will benefit them to buy from you. What can you do to convince them that you have what they want? If you can not offer a benefit that will satisfy your customer you will not attract the business that will make it grow.

Will they buy from you? Ask for the response now before they go to another web site that will ask for it. If you do not ask for anything, how will you get more business?  You will never know if you do not ask. It is the same any way you try to sell, you always have to ask for the sale or at the very least a response.

Did you know that 80% of your business comes from 20% of your customers? The biggest objective is building a relationship that will last. Do you know your customer birthdays? Do you know their anniversary? Do you know when their kids graduate? What do you think that is the most important to your clients? You need to know this, to be able to take care of them.