Network Better is a business networking organization helping its members to find connections, rather than "cold-calling" on prospects.

Network Better Marketing Articles

What is Marketing?

Marketing, more than any other business function, deals with customers. Building customer relationships based on customer value and satisfaction is at the very hart of modern marketing.  The simplest definition is this one: Marketing is the managing profitable customer relationships. The twofold goal of marketing is to attract new customer by promising superior value and to keep and grow current customers by delivering satisfaction.

You already know a lot about marketing, it’s all around you.  You see the results of marketing in the abundance of products in your nearby shopping mall. You see marketing in the advertisements that fill your TV screens, spice up your magazines, stuff your mailbox, or enliven your web pages. At home, at school, where you work, and where you play, you see marketing in almost everything you do.  Yet, there is much more to marketing than meets the consumer’s casual eye.  Behind it all is a massive network of people and activities competing for your attention and purchases.

This section of the Network Better website will give you a more complete and formal introduction to the basic concepts and practices of today’s marketing.