1. Completely fill out your Profile Summary section. This section is the all important first impression part of any relationship. Potential customers like to know they are dealing with a person.
2. Link with as many people as you can. In your privacy controls on the Settings tab make sure your activity broadcasts is turned on and your profile is accessible to the general public.
3. Fill out your complete job history. People want to know about your past work history. Try to use keywords in your job description to make it easier to find your profile in a search.
4. Use a current photo of yourself. People want to know who they are working with.
5. Get as many References as you can. This will help build customer confidence. LinkedIn references hyperlink back to the referer for easy verification of who’s doing the talking?
6. Do NOT be picky about who wants to connect to you. LinkedIn works like Google and those contacts are like back links that increase your search relevance to get on page 1 when your keywords searched for.
7. Show a portfolio of your past work. LinkedIn offers Applications for you to post more stuff about you, to distinguish you from other professionals.
8. Join and participate in Groups. Subject matter interest groups on LinkedIn range from job search groups to industry verticals. Participating in these groups can establish you as an expert in your field.
9. Update and add to your profile often. People like new stuff to read and it gives them a reason to return to your profile.
10. Do NOT SPAM your contact list with mail.

1. Open With A Benefit-Rich Headline.
2. State A Prospect-Centered Proposition.
3. Offer Multiple Benefits.
4. Ask For Response NOW.
5. Keep following up to build relationships and credibility.

Opening with a benefit-rich headline is the first of these steps. Who is the market you want to target? What is the biggest benefit that your business offers? How can you incorporate this into a benefit-rich headline? When is the right time to target your market? Where are the best lines of communication to reach my client?

Move to stating your prospect-centered proposition. To make any marketing tool work for you, you have to consider your clients. Who are your clients? What do they want? Where are they going to learn about what you offer? When are they going to look for you? How are they going to find you?

Next, offer multiple benefits. Why should a client buy from you? Tell your customers why it will benefit them to buy from you. What can you do to convince them that you have what they want? If you can not offer a benefit that will satisfy your customer you will not attract the business that will make it grow.

Will they buy from you? Ask for the response now before they go to another website that will ask for it. If you do not ask for anything, how will you get more business?  You will never know if you do not ask. It is the same any way you try to sell, you always have to ask for the sale or at the very least a response.

Did you know that 80% of your business comes from 20% of your customers? The biggest objective is building a relationship that will last. Do you know your customer birthdays? Do you know their anniversary? Do you know when their kids graduate? What do you think that is the most important to your clients? You need to know this, to be able to take care of them.

If your network is not producing the results you want it is probably because you are not networking well.  You must be willing to give good referrals and testimonials to get good referrals.  If a person in your network knows that you have directed good qualified leads to them they are more likely to lookout for good qualified referrals for you.

A qualified referral is not a name and number of someone who might be interested in a product or service you are selling.  A qualified referral is someone who the person that is referring to you has talked to about you and your product or service.  They have prepped them for you and have told them how great you are.  Otherwise it is just a cold call and you do not need a referral for a cold call.  So to get qualified referrals make sure that you give qualified referrals.

Follow up on all referrals that you receive.  Track who gave them to you, when they gave them to you, and what the status of that referral is.  Always send a thank you card for the referral and keep them informed on the progress of that referral.  That way they will know that you appreciate there help and they fell important.

It is not important that you belong to a structured networking group, but it is important that you do have a networking group even if it is informal.  There are several networking groups that you can join.  The Chamber of Commerce and The Better Business Bureau are a few that come to mind.  Each of these has different structures, but all provide the same thing to business members, networking opportunities.

The Chamber of Commerce is probably the most well-known of all the networking groups.  Usually the primary mission for the Chamber of Commerce is community economic growth.  However they must give a value to its members and that is primarily thru networking meetings.  Most Chamber of Commerce’s will have monthly networking opportunities.

The Better Business Bureau primary mission is to rate and track business practices.  However they must give a value to its members and that is primarily thru networking meetings.  Most Better Business Bureau’s will have bi-monthly networking opportunities.

Heart Attack Marketing is Phoenix based business networking group.  The mission of this group is to provide qualified referrals thru structured weekly networking meetings.  They provide networking training to all of its members every six months and have weekly networking meetings. If you work the group it will give you a return on your investment.

A social network is a social structure that maps out the relationships between individuals. Technically we all belong to one giant social network, but we also belong to smaller, tighter social networks defined by our families, our friends, where we live, where we work, where we went to school, our hobbies and interests and much more.

A Working Website specializes in managing social networks for small to midsize business. Your time is valuable and with the hundreds of social networks out there it can be difficult to decide which ones to use and it can a large learning curve to lean-to manage each one effectively and to leverage the most out of each network. Let the experts at A Working Website manage your social network websites so you can manage your business.

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